the science of taste
Taste goes far beyond sweet, sour, salty, bitter, and umami. For bartenders, it’s the foundation of everything — yet few are ever taught how it truly works.
That’s why we partnered with world-renowned flavor scientist Dr. Arielle Johnson to develop a specialized analysis that offers a clear, science-backed understanding of how each of us experiences taste. The result? Eight different taste archetypes that offer comprehensive tools as insightful as they are practical.
Introducing The Taste Collective Tour by 1800 Tequila — an immersive, hands-on workshop where guests receive their own taste archetype. Together with expert-led master classes and curated city guides, we’re redefining what it means to push the boundaries of taste. Explore the tour. Expand your taste.
The taste analysis
Our five-question taste analysis is an exclusive component of our in-person events. Designed in partnership with flavor scientist Dr. Arielle Johnson, the test provides a holistic, comprehensive and scientifically robust view of how you experience taste. Once completed, you’ll receive one of eight taste archetypes that help to harness all the elements of your own unique taste.
Seeker
Sensation-seeking and introspective, you are compelled to be on the cusp of what’s next in the world of taste.
impressionist
Sensitive and intuitive, you harness scent to leave a lasting sensory impression on those you serve.
Scholar
Studious and committedly curious, you seek out new acquired tastes in order to grow your palate.
Adapter
Sensitive yet open-minded, you don’t let fear stop you from pushing towards new experiences that expand your palate.
Host
Social and extroverted, you are driven to create sensations that evoke memory and emotion through taste.
Poet
Sensitive and expressive, you create salient internal ties between flavor, emotion and memories.
Engineer
Observant and innovative, you are dialed into flavor pattern recognition and find inspiration by reimagining classics.
idealist
Particular and proactive, you find inspiration in familiar taste archetypes, masterfully executed down to the smallest detail.
MEet Our Experts
We teamed up with some of the sharpest minds and palates in the industry to shape The Taste Collective — a crew dedicated to decoding how we experience taste today and where it’s going next.
DR. ARIELLE JOHNSON
SEEKER
Learn from flavor scientist Dr. Arielle Johnson — author of the James Beard-nominated book Flavorama and partner to the world’s top chefs and mixologists.
ANA CASTRO
IDEALIST
Learn from award-winning restaurateur Chef Ana Castro whose contemporary Mexican mariscos restaurant was recently named one of “America’s Best Restaurants” in 2024 by The New York Times.
IGNACIO “NACHO” JIMENEZ
IMPRESSIONIST
Learn from legendary bartender Ignacio “Nacho” Jimenez. He is the proud co-owner of a Mexican-American cocktail bar, which was recently ranked #2 on North America’s 50 Best Bars 2025.
DR. ARIELLE JOHNSON
Learn from flavor scientist Dr. Arielle Johnson — author of the James Beard-nominated book Flavorama and partner to the world’s top chefs and mixologists.
SEEKER
ANA CASTRO
Learn from award-winning restaurateur Chef Ana Castro whose contemporary Mexican mariscos restaurant was recently named one of “America’s Best Restaurants” in 2024 by The New York Times.
IDEALIST
IGNACIO “NACHO” JIMENEZ
Learn from legendary bartender Ignacio “Nacho” Jimenez. He is the proud co-owner of a Mexican-American cocktail bar, which was recently ranked #2 on North America’s 50 Best Bars 2025.
IMPRESSIONIST
A TEQUILA MADE FOR BARTENDERS
BUILT FROM COMMUNITY
Just like the hospitality industry that helps bartenders flourish — our agave is grown & cultivated by a collective of real people on family-owned fields in the tequila region of Jalisco, Mexico.
Heritage
The name 1800 honors the turn of the 19th century, when tequila prohibition was lifted in Mexico and our family received a license to produce, transport and share our tequila with the world. Our name serves as a constant reminder of our role in making tequila what it is today.
PUSHING BOUNDARIES OF TASTE
Our Añejo Cristalino, that’s uniquely charcoal filtered and finished in port wine casks, is just one of the many variants of 1800 that pushes the boundaries of taste.
Taste is Everything
Taste-Defining Tequila
Since 1967, a singular driving force has guided 1800 Tequila: push the boundaries of taste. We are on a mission to craft bold experiments and spark cultural transformations.
Before us, tequila was bound to sourcing, fermentation and distillation. Then we became the world’s first premium tequila and world’s first añejo tequila and changed the entire industry. With our introduction of añejo tequila, we created an entirely new space within taste. Every day, we find new ways to raise the bar, all in service of our ultimate goal: helping people find the best taste, in tequila and in life.
GREEN MANGO NEGRONI
by Ignacio “Nacho” Jimenez
Serving Size
Combine all ingredients in a mixing glass with ice and stir until chilled. Strain into a rocks glass over a large ice cube. Garnish with a green mango slice.
Nacho’s Notes:
For the Green Mango-Infused 1800 Cristalino, combine 750ml of 1800 Cristalino with 1kg of peeled green mango cut into small pieces. Infuse overnight, then strain and bottle.
For the Mango Sherbet, blend 500ml champagne vinegar with 150g of ripe mangos. Infuse overnight, then strain and bottle.
